AVIP, which stands for Attention, Visibility, Interaction and Protection, stems from research conducted in the fields of psychology, anthropology and communication. POC researchers and physicians assessed which hazards cyclists face while riding on the road and designed an apparel line that both looks great and will help riders be more visible in all conditions.

Here at MJs, we are happy to have POC - not simply because of their great design - but because of the commitment they demonstrate to making safety rather sexy. We invite you to stop on by to see for yourself.

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